The 11:47 pm message
A customer messaged at 11:47 pm about a Sunday visit, and nobody saw it until morning. If you get late messages, here are six free steps for tonight and replies to copy.
Do this tonight in 6 steps
0 of 6 done
Open WhatsApp, Instagram and your email. Answer every message that is still unread or unanswered, oldest first. Copy this reply for "Are you open Sunday?", or find other replies below.
Hi [Name]! Yes, we're open on Sunday, [opening time] to [closing time]. Would you like to come in? [Time 1] or [Time 2] are free.
Write down the answers people ask for most: your timings for each day, your address with a landmark, where to park, and what you offer. Write only what is true today. Every reply comes from this page. If something isn't on this page, don't guess.
Choose two or three times you can offer on each day and keep them in one calendar. When someone asks, offer two times. When they pick one, confirm the day, time and address in one message.
When you confirm a visit, ask if they want a reminder the day before. Remind only the people who say yes.
Would you like [Business name] to send you a reminder message the day before your visit? Reply YES for a reminder. You can reply STOP any time.
Find people who asked about a visit but didn't pick a time. If they agreed to hear from you, send one kind check-in with two open times.
Hi [Name], still want a [day] visit? Two times are open: [Time 1] or [Time 2].
One line per person: name, what they asked, the next step and its date. New messages, visits, reminders and check-ins all go on the same list, so you can see who is waiting.
Good to know
By morning, the person may have asked someone else. The fix is a quick, true answer at any hour.
Reminders and check-ins are messages your business starts, so send them only to people who agreed to get them. On WhatsApp that is the rule: a business must get a person's agreement first, and the request must name the business. If someone asks you to stop, stop.
How the late-night reply runs by itself
Instant reply
A message arrives at 11:47 pm, and a reply goes out straight away.
Answers
Questions about timings, address or parking are answered from your own info.
Visit set
The person picks a time, and the visit goes into your calendar.
Reminder
The day before, a reminder goes out to everyone who agreed to get one.
Check-in
If someone goes quiet and agreed to hear from you, one kind check-in offers two open times.
One list
Everyone lands in one list: who asked, what was answered, who is coming and who is waiting.
A customer can type PERSON at any time to reach your team. This flow follows WhatsApp's own rules.
Copy-and-paste messages
FAQ
Won't a reply at midnight feel cold?
Not when it answers the real question, in your words, from your own info. For example: "Yes, Sunday morning is open. 10 am or 12 noon?" That is more useful than silence until 9 am.
Can this run on WhatsApp?
Yes, and it follows WhatsApp's rules, including the agreement rule above.
Any reply can be sent within 24 hours of the customer's last message. After that, messages go out as WhatsApp-approved set messages, called templates. A reminder sent after that uses one.
Customers must also be able to reach you another way, such as your phone number or email. WhatsApp's rules ask for this when replies are automatic. The rules are linked under Sources.
Will it make up answers, prices or promises?
It is built not to. It answers from the info you give it and offers times that are free in your calendar. If the answer isn't in your info, it says so instead of guessing.
Want this built for your business?
How we help: WhatsApp automation. This full flow, with typed answers and bookings, is our AI WhatsApp Agent.
Book a free fit callFree, 20 minutes. It doesn't start paid work.
Sources
- Meta for Developers: Get opt-in for WhatsAppChecked 31 Oct 2026
- Meta for Developers: WhatsApp "Service messages" (the 24-hour window)Checked 31 Oct 2026
- WhatsApp Business Messaging Policy, sections on opt-out and section 2 (last updated 23 Sep 2026)Checked 31 Oct 2026