What is WhatsApp automation?
WhatsApp automation is software that replies to customers on WhatsApp, saves each enquiry as a lead and sends follow-ups by itself. Cenqora Labs builds it on the official WhatsApp Business Platform, with an account in your name. Follow-ups go to customers who agreed, and every bot has a direct route to your team.
Is the free WhatsApp Business app enough?
The free WhatsApp Business app works well when one or two people reply by hand. A chatbot, a CRM connection or automatic follow-ups need the WhatsApp Business API, WhatsApp's official platform. Cenqora Labs opens that official account in your name, with your number and display name, as WhatsApp Setup.
Is the WhatsApp Business API free?
The WhatsApp Business API has its own usage charges. Meta, which owns WhatsApp, charges per delivered message, by message type and country. Meta or your provider bills you directly, separate from our fee. Cenqora Labs checks Meta's current rate card on the day we quote. Source: WhatsApp's pricing page, read 12 November 2026.
Do I need a WhatsApp Business API account before starting?
No. WhatsApp Setup from Cenqora Labs opens the official WhatsApp Business Platform account in your name, with your number and display name. You provide a phone number for WhatsApp and your business documents. WhatsApp then checks your business and your message templates, and that time is set by WhatsApp.
Does a WhatsApp chatbot use menus or answer typed questions?
A WhatsApp chatbot can do both. WhatsApp Lead Bot from Cenqora Labs uses button and menu flows, so a customer taps a choice. AI WhatsApp Agent also answers typed questions, built and tested on the information you give, and takes bookings. On either bot, typing PERSON sends the request to your team's inbox.
Can a WhatsApp chatbot connect to my CRM?
Yes. WhatsApp Lead Bot saves each lead to your CRM or a sheet, and AI WhatsApp Agent adds two-way CRM sync. If you have no CRM yet, Cenqora Labs can set one up: see CRM automation. Leads coming from ads? See performance marketing.
Who can a WhatsApp chatbot send follow-ups and broadcasts to?
A WhatsApp chatbot sends follow-ups and broadcasts to customers who agreed to hear from your business. Follow-ups use WhatsApp-approved templates and go to leads who opted in. WhatsApp Campaigns from Cenqora Labs sends monthly broadcasts to contacts who gave a separate marketing opt-in. A customer who replies STOP gets no more messages.
How long does WhatsApp automation take?
A WhatsApp Lead Bot is planned at about 3 weeks, and an AI WhatsApp Agent at 6 to 7 weeks. WhatsApp's own checks on your business and message templates add to both. Cenqora Labs agrees the scope, price and timeline in writing before work starts. You provide a phone number for WhatsApp, your business documents, timings and prices.
What changes the cost of WhatsApp automation?
The cost of WhatsApp automation depends on what the bot does: an official account alone, button menus with lead saving and follow-ups, or AI answers to typed questions with bookings. More flows, languages and CRM links add work. Meta's message charges are billed to you separately. Cenqora Labs lists each plan on WhatsApp automation pricing.
Does Cenqora Labs build WhatsApp chatbots for businesses across India?
Yes. Cenqora Labs builds WhatsApp chatbots for businesses across India and worldwide. We work by phone and video and meet in person across Delhi NCR. Business hours are Monday to Saturday, 10:00 to 19:00 India time. The free 20-minute fit call starts no paid work, and we recommend the WhatsApp automation option that fits your business.