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Performance marketing and paid ads management in India

Cenqora Labs runs performance marketing for businesses in India and worldwide: Google Ads, Meta Ads (Facebook and Instagram), YouTube ads, LinkedIn ads and other platforms. We set up accounts in your name, track results and manage your campaigns every week, for a flat monthly fee.

Where performance marketing helps.

  • · Suits

    Businesses in any industry with a steady monthly ad budget. Health and finance ads have extra platform rules, so ask us first.

  • · Minimum

    Monthly plans run at least 3 months.

  • · You provide

    Your ad budget, account access and ad pictures or videos, unless bought below.

  • · Best for

    Leads and enquiries from ads that are managed every week. Ad budgets above our largest plan get a custom quote after a paid Product Blueprint.

Which performance marketing plan do you need?

Ads Setup + Tracking (per platform)

One-time set-up per platform: Google, Meta, YouTube or LinkedIn. Account in your name, tracking of the actions that matter, such as a form sent, audiences, your first campaigns live, and ads that lead to a form or a WhatsApp chat. Your web pages carry a consent box, and tracking runs only after the visitor agrees. Ask us about other platforms.

Ask about this

Ads One (1 platform)

One platform of your choice (Google, Meta, YouTube or LinkedIn): live campaigns with weekly changes to the ads, a monthly report and a 30-minute call. Ad pictures and videos are separate.

Ask about this

Ads Account Audit

One ads account on Google, Meta, YouTube or LinkedIn: tracking check, structure, wasted-spend list, 1-page action plan. It also shows if set-up can be skipped.

Request this audit

Ads Duo (2 platforms)

Two platforms of your choice: more campaigns, ads shown again to people who already saw you, ads that lead to a WhatsApp chat or a form, leads sent to your CRM and a report every 2 weeks. Ad pictures and videos are separate.

Ask about this

Ads Duo + Creative

Ads Duo, plus new static ads and video edits each month, a monthly landing-page test on an existing page and a weekly report.

Ask about this
Ad pictures and videos

Ad Creative 14

10 static ads, 4 video edits, 4 different opening lines.

Ask about this

How does performance marketing work? One example.

Here is an example. Every project is built around your business, with scope and price agreed in writing before work starts.

How it runs

An ad brings in a lead.

  1. Ad

    A customer taps your ad on Google, Meta, YouTube or LinkedIn.

  2. Form

    The customer fills in the ad's form, and the details reach your team.

  3. Tracking

    Tracking counts one lead for that ad.

  4. Report

    The monthly report shows spend, leads and cost per lead for each campaign.

What the monthly report shows

Spend and leads
Counted for each campaign.
Cost per lead
Spend divided by leads.

Deliverables

What do you get with performance marketing?

  • Ad accounts in your name

    With tracking set up for the actions that matter, such as a form sent.

  • Campaigns built and launched

    On Google, Meta, YouTube, LinkedIn and other platforms, with ads that lead to a form or a WhatsApp chat.

  • Weekly changes to the ads

    With a monthly report and a 30-minute call on Ads One.

  • Consent before tracking

    Your web pages carry a consent box, and tracking runs only after the visitor agrees.

How we work.

  1. 01

    Free fit call

    A free 20-minute talk about which service fits.

  2. 02

    Written plan

    Custom builds get a paid Product Blueprint first. For other services, a written Quick Check is optional.

  3. 03

    Build

    We build it, connect it to your tools and test it.

  4. 04

    Launch

    It goes live, with free defect fixes for 30, 60 or 90 days, depending on its size.

  5. 05

    Care

    An optional care plan keeps it running, or you ask for changes by the hour after a written estimate.

Google Ads, Meta Ads, YouTube or LinkedIn: which platform?

Google Ads, Meta Ads, YouTube or LinkedIn: which platform?
Where the ads showChoose it when
Google AdsOn Google search results.People already search for what you sell.
Meta AdsOn Facebook and Instagram.People are more likely to buy after seeing it.
YouTube adsOn YouTube.Your offer is best shown in a video.
LinkedIn adsOn LinkedIn.You sell to other companies.

Performance marketing essentials.

  • No one can guarantee a number of leads, because results also depend on your offer, market and budget.
  • We meet in person across Delhi NCR, at your place.

See performance marketing prices ↗

Performance marketing questions, answered.

What is performance marketing?

Performance marketing is paid advertising where every result is tracked, such as a form sent or a WhatsApp chat started. Cenqora Labs runs it on Google Ads, Meta Ads (Facebook and Instagram), YouTube, LinkedIn and other platforms, in ad accounts in your name, and reports spend, leads and cost per lead for each campaign.

Does Cenqora Labs charge a percentage of ad spend?

No. Cenqora Labs charges a flat monthly fee for performance marketing, and each plan covers ad spend up to a limit. If your spend stays above that limit for 2 months running, you move up a plan the following month. Your ad budget is paid to the ad platforms directly, separate from our fee.

Which ad platform should a business start with: Google Ads, Meta Ads or another?

Start with Google Ads if people already search for what you sell. Choose Meta Ads, on Facebook and Instagram, if people are more likely to buy after seeing it. YouTube suits video, and LinkedIn suits selling to other companies. Cenqora Labs helps you choose the platform on the free 20-minute fit call.

What does Cenqora Labs set up before ads go live?

Ads Setup + Tracking is a one-time set-up for each ad platform. Cenqora Labs opens the ad account in your name, tracks the actions that matter, such as a form sent, builds your audiences and launches your first campaigns. Your web pages carry a consent box, and tracking runs only after the visitor agrees.

Does Cenqora Labs make the ad pictures and videos?

Yes, as a separate purchase. Cenqora Labs makes static ads with copy and design, and video edits from your footage. Ads Duo + Creative includes new static ads and video edits each month. For a short video made by a creator, see influencer marketing. For monthly posts on your own accounts, see social media management.

Can leads from ads be followed up automatically?

Yes, with Get Leads from Cenqora Labs. It sets up ads on one platform, a WhatsApp bot and a CRM, your customer list, and follows up on WhatsApp-approved templates with people who agreed, following WhatsApp's own rules. Ads work best with one page for one offer: see landing pages. Ad leads need a fast reply: see WhatsApp automation.

How long does performance marketing take?

Performance marketing plans from Cenqora Labs run for at least 3 months, with changes to the ads every week. Each ad platform starts with a one-time Ads Setup + Tracking. Already running ads? An Ads Account Audit takes 3 business days and shows if set-up can be skipped. Scope, price and timeline are agreed in writing before work starts.

What changes the cost of performance marketing?

The cost of performance marketing depends on how many ad platforms Cenqora Labs manages, how often you get a report and whether new ad pictures and videos are made each month. Each plan covers ad spend up to a limit. Your ad budget is paid to the platforms directly. See each plan on performance marketing pricing.

Does Cenqora Labs run performance marketing for businesses across India?

Yes. Cenqora Labs runs performance marketing for businesses across India and worldwide. We work by phone and video and meet in person across Delhi NCR. Business hours are Monday to Saturday, 10:00 to 19:00 India time. Health and finance ads have extra platform rules, so ask us first.

Tell us what you sell on a free 20-minute fit call.

We name the right platform and plan for your business.