What is performance marketing?
Performance marketing is paid advertising where every result is tracked, such as a form sent or a WhatsApp chat started. Cenqora Labs runs it on Google Ads, Meta Ads (Facebook and Instagram), YouTube, LinkedIn and other platforms, in ad accounts in your name, and reports spend, leads and cost per lead for each campaign.
Does Cenqora Labs charge a percentage of ad spend?
No. Cenqora Labs charges a flat monthly fee for performance marketing, and each plan covers ad spend up to a limit. If your spend stays above that limit for 2 months running, you move up a plan the following month. Your ad budget is paid to the ad platforms directly, separate from our fee.
Which ad platform should a business start with: Google Ads, Meta Ads or another?
Start with Google Ads if people already search for what you sell. Choose Meta Ads, on Facebook and Instagram, if people are more likely to buy after seeing it. YouTube suits video, and LinkedIn suits selling to other companies. Cenqora Labs helps you choose the platform on the free 20-minute fit call.
What does Cenqora Labs set up before ads go live?
Ads Setup + Tracking is a one-time set-up for each ad platform. Cenqora Labs opens the ad account in your name, tracks the actions that matter, such as a form sent, builds your audiences and launches your first campaigns. Your web pages carry a consent box, and tracking runs only after the visitor agrees.
Does Cenqora Labs make the ad pictures and videos?
Yes, as a separate purchase. Cenqora Labs makes static ads with copy and design, and video edits from your footage. Ads Duo + Creative includes new static ads and video edits each month. For a short video made by a creator, see influencer marketing. For monthly posts on your own accounts, see social media management.
Can leads from ads be followed up automatically?
Yes, with Get Leads from Cenqora Labs. It sets up ads on one platform, a WhatsApp bot and a CRM, your customer list, and follows up on WhatsApp-approved templates with people who agreed, following WhatsApp's own rules. Ads work best with one page for one offer: see landing pages. Ad leads need a fast reply: see WhatsApp automation.
How long does performance marketing take?
Performance marketing plans from Cenqora Labs run for at least 3 months, with changes to the ads every week. Each ad platform starts with a one-time Ads Setup + Tracking. Already running ads? An Ads Account Audit takes 3 business days and shows if set-up can be skipped. Scope, price and timeline are agreed in writing before work starts.
What changes the cost of performance marketing?
The cost of performance marketing depends on how many ad platforms Cenqora Labs manages, how often you get a report and whether new ad pictures and videos are made each month. Each plan covers ad spend up to a limit. Your ad budget is paid to the platforms directly. See each plan on performance marketing pricing.
Does Cenqora Labs run performance marketing for businesses across India?
Yes. Cenqora Labs runs performance marketing for businesses across India and worldwide. We work by phone and video and meet in person across Delhi NCR. Business hours are Monday to Saturday, 10:00 to 19:00 India time. Health and finance ads have extra platform rules, so ask us first.